Transforming The Power Coffee by KCONCEPT

Strategic Location and Design Concept

The Power Coffee, situated opposite the City Theater on a main road in Da Nang, strategically utilizes its ample parking space and setback for an expansive view of the project. The design philosophy integrates green areas throughout the building, blurring the lines between indoor and outdoor spaces, catering to the local climate with flexible door systems.

Unique Identity with Pyramids

Distinctive features like pyramids on the facade characterize The Power Coffee’s three branches in Da Nang, serving as a memorable visual cue for customers. The design strategy retained this element while enhancing it through material contrast, module sizes, and a unified design approach across all branches.

Synchronization and Brand Identity

Challenges arose from the uneven facade of each townhouse comprising the floor plan. To synchronize these elements and create a standout identity for the brand, an iron frame system with alternating pyramids was adopted, akin to the Vietnamese children’s game, covering all floors to maintain brand identity and provide an open, visually engaging space.

Multi-layered Spatial Arrangement

The interior layout incorporates tables and chairs arranged in three layers on each floor, supplemented by clusters of green trees to add depth to the space. The ground floor features a prominent counter and ceiling system mirroring the facade motif, ensuring brand recognition up close, while the facade’s visual impact is emphasized from a distance.

Flexible Spaces for Events

The second floor maintains an open layout with sliding doors, tables, chairs, and green spaces in layers, akin to the ground floor. The third floor offers a versatile multi-purpose space with a mobile partition system for adaptable event hosting. The rooftop transforms into a serene sky garden with secluded clusters, ideal for private conversations or work sessions.

Conclusion

The Power Coffee by KCONCEPT epitomizes strategic design integration, creating a harmonious blend of functionality, brand identity, and aesthetic appeal. From its distinctive pyramid facade to multi-layered spatial arrangements and flexible event spaces, The Power Coffee offers a dynamic and engaging experience for its patrons, establishing itself as a landmark destination in Da Nang’s vibrant coffee scene.