Redefining Skincare Experience: SKIN1004 Flagship Store by LMTLS

Situated in the bustling hub of Myeong-dong, Seoul, the SKIN1004 flagship store stands out as a unique gem amidst a sea of skincare boutiques. Let’s explore how LMTLS’s meticulous design has shaped this flagship store into a distinctive space that embodies the brand’s identity and captivates visitors.

Embracing “Untouched Nature”

As the pioneer of the first offline flagship store in Myeong-dong, SKIN1004 embraces the concept of “untouched nature” in a refreshing way. Departing from the typical green hues associated with nature-themed spaces, the store’s design draws inspiration from the untouched beauty of Madagascar, characterized by rich brown and beige tones reminiscent of rocks, pebbles, and sand. This intentional departure from the norm creates a captivating environment that invites curiosity and offers a unique escape from the urban hustle outside.

Innovative Façade Design

The store’s façade makes a bold statement with its intense rock texture, a departure from the usual glass storefronts in Myeong-dong. Brass metal elements strategically integrated into the entrance and windows symbolize SKIN1004’s modern brand philosophy, transforming raw natural elements into innovative cosmetic products. The incorporation of curved windows, brass benches, and carefully curated landscaping adds depth and dimensionality to the space, elevating it beyond a simple visual experience.

Immersive Interior Experience

Upon entering the store, visitors are greeted by an organic walking trail concept on the first floor, reminiscent of desert and rocky landscapes. Warm brown tones, reed landscapes, simulated water waves, and natural scenes on media walls create an immersive journey through the theme of “untouched nature.” The space encourages exploration, allowing visitors to interact with textures like rough rocks, enhancing the sensory experience.

Seamless Transition and Connectivity

The store’s layout cleverly connects the first floor’s exhibition space with the second floor’s lounge and sales area through a void, where a striking rock sculpture serves as a focal point. Visitors can ascend a staircase inspired by reed forests to reach the product testing and purchasing area on the second floor. Ceiling-mounted lighting cascades onto the rock sculpture, maintaining a natural light ambiance across both floors and enhancing the overall atmosphere.

In conclusion, the SKIN1004 flagship store redefines the skincare shopping experience by blending innovative design, natural elements, and a captivating narrative of “untouched nature.” LMTLS’s creative vision has transformed this space into more than just a retail outlet; it’s an immersive journey that resonates with SKIN1004’s brand ethos and leaves a lasting impression on visitors.