Redefining Retail Space The Transformation of reworks120 Eyewear Shop

Located in Garosu-gil, Sinsa-dong, “reworks120” stands out as a premium eyewear shop, seeking to redefine the traditional eyewear retail experience. Let’s explore how RVMN Architects transformed this space to create a unique and engaging environment for customers.

Conceptualizing the Experience

The architects began by reimagining how customers could fully immerse themselves in the “reworks120” experience during their visits. Understanding that choosing eyewear is a personal and time-consuming process, they focused on creating a space that fosters communication and comfort from selection to consultation and beyond.

Wearable Volume: A Narrative Space

The concept of “Wearable volume” guided the design, emphasizing the interaction between customers and the eyewear selection process. The space, centered around a single mass, facilitates concentration while maintaining an open and inviting atmosphere through two large windows that offer visibility from outside.

Structural Elements and Layout

The store is divided into two floors, with the 2nd floor retaining its existing layout and the 1st floor transformed into a transitional space and the storefront. Display walls along the existing walls and a central table create a simple yet diverse layout that encourages exploration and engagement.

Design Elements for Engagement

Upon entering, customers are guided by rounded walls that lead them to explore the space, eventually moving upstairs. The centrally placed table, along with diagonal lines and pillars, adds stability to the design while incorporating blue color accents and a variety of materials to create visual interest.

Balancing Warmth and Modernity

The use of warm ivory-colored paint softens the linear elements of the space, creating a contrast that highlights the forms and adds a cozy atmosphere within the concrete structure. The walls, resembling cozy curtains, complement the overall design aesthetic.

Impact and Brand Image

Through thoughtful design choices and a focus on customer experience, “reworks120” leaves a lasting impression, offering both existing and new customers a changed brand image and a distinctive presence within the vibrant alleyways of Garosu-gil.

In conclusion, the reworks120 Eyewear Shop showcases how architectural design can elevate retail spaces, creating immersive experiences that resonate with customers and reflect the brand’s identity.