Introducing TAG ESPRESSO KIOSK A Modular Pop-Up Store Concept

Designing for Flexibility

The TAG ESPRESSO Lujiazui Coffee Festival Pop-up Store, a collaborative effort by studio yo-u and atelier TUO, marks the debut of the brand’s innovative modular pop-up store system. Embracing the transient nature of pop-up stores, the design strategy revolves around flexibility, efficiency, and sustainability.

Modular Components for Versatility

Pop-up stores often find themselves in diverse locations such as squares, parks, and malls, each with unique spatial conditions. TAG ESPRESSO’s modular design system features two primary modules – a straight one and a curved one, offering adaptability to different environments. These modules, with standardized measurements, allow seamless composition while accommodating essential equipment for coffee preparation.

Tailoring to Site Requirements

For instance, at the Lujiazui Coffee Festival, where the designated site posed spatial challenges, the design team utilized a mix of straight and curved modules to optimize space utilization and provide service windows in multiple directions. This approach ensured a functional yet aesthetically pleasing kiosk that seamlessly blended into the park environment.

Embracing Brand Identity

TAG ESPRESSO’s brand identity, characterized by cute emojis and a friendly vibe, is artfully incorporated into the kiosk’s design. The side elevation resembles a ‘home,’ adorned with curved shingles that exude a cartoonish charm. The use of campaigned blue color adds vibrancy, creating an inviting atmosphere for customers.

Innovative Material Choices

Inspired by prefabricated housing pioneer Jean Prouvé, the kiosk’s main structure features steel tubes assembled on-site, offering ease of installation and structural integrity. The outer layer crafted from red cedar shingles not only adds visual appeal but also ensures natural light ingress and rainproofing, blending functionality with aesthetics seamlessly.

Conclusion: Blending Functionality with Aesthetics

The TAG ESPRESSO KIOSK stands as a testament to innovative design thinking, marrying functionality with aesthetics while addressing the dynamic needs of pop-up retail spaces. Through modular versatility, thoughtful material choices, and a nod to brand identity, this pop-up store concept redefines temporary retail experiences, promising both efficiency and visual delight for patrons.