Empowering Upskilling: Simplilearn’s Campaign

Simplilearn, a leading online platform for digital economy skills, is launching a major campaign to address the evolving needs of individuals amidst the challenges posed by the Covid-19 pandemic.

The Campaign Initiative

Titled #CannotBeLockedDown, the campaign aims to recognize and celebrate individuals worldwide who have persevered in pursuing their career goals despite the disruptions caused by the pandemic. It underscores the significance of continuous learning and upskilling in navigating through uncertain times.

Campaign Details

Simplilearn’s #CannotBeLockedDown campaign, developed in collaboration with creative agency Bluebot, encompasses a comprehensive digital-first approach, supplemented by print, television, and OTT platforms. With a significant investment of Rs 100 crore allocated for the campaign, Simplilearn aims to engage its audience through various interactive initiatives and contests, fostering user-generated content aligned with the campaign’s spirit.

Insights from Mark Moran

Mark Moran, Chief Marketing Officer at Simplilearn, highlighted the rationale behind launching the campaign amidst the pandemic’s upheavals. He emphasized the platform’s commitment to supporting individuals in enhancing their skills and seizing opportunities for personal and professional growth. The campaign serves as a testament to Simplilearn’s dedication to spreading positivity and redefining the narrative surrounding career advancement in challenging times.

Simplilearn’s Global Reach

Founded in 2010, Simplilearn has emerged as a global leader in providing work-ready training across diverse industries. With a presence in over 160 countries and a significant revenue share from international markets, Simplilearn aims to expand its footprint in India while continuing to cater to a global audience.

Focus on Digital Skills

Simplilearn’s core offerings primarily revolve around digital skills training, catering to individuals at various stages of their careers. The platform’s interactive curriculum and pedagogy prioritize engagement and personalization, ensuring an immersive learning experience for learners across different age groups and career trajectories.

Future Endeavors

Looking ahead, Simplilearn remains committed to offering accredited degree programs and forging strategic partnerships with universities worldwide. While focusing on digitally-oriented skills, the platform aims to adapt to evolving market demands and continue empowering individuals to thrive in a dynamic professional landscape.

Simplilearn’s #CannotBeLockedDown campaign exemplifies its unwavering commitment to fostering a culture of lifelong learning and resilience in the face of adversity. Through its innovative initiatives and global outreach, Simplilearn endeavors to equip individuals with the skills and confidence to navigate the challenges of today’s rapidly evolving job market.